A business can refocus its operations during difficult times by reviewing and evaluating its business continuation plan regularly. It's crucial to prepare and plan strategically. Building relationships, having strategic discussions, and developing clear messaging are key. The business should also reframe and refocus its operations, marketing, and sales strategy to fuel revenue generation and cash flow. Resources like the Small Business Administration website or SCORE's small business disaster preparedness resources can provide more information.
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It is important that your business continuation plan is reviewed and evaluated regularly. "I can't emphasize this enough – preparation is critical, and at moments like the present, planning is happening daily. Ultimately, it's all about coming out on top. Building relationships, having strategic discussions and developing clear messaging are key. It's also important to reframe and refocus your operations, marketing and sales strategy to fuel your revenue generation and cash flow during difficult times. For more information about business continuity planning, you can visit the Small Business Administration website or even SCORE's small business disaster preparedness resources," Elsey writes.