A business can use data to inform its product development process in several ways. Firstly, data can be used to understand customer needs and preferences, which can guide the development of new products. Secondly, data can be used to track the performance of existing products, which can inform improvements or modifications. Thirdly, data can be used to identify market trends and opportunities, which can inform the development of innovative new products. Lastly, data can be used to evaluate the success of product launches, which can inform future product development strategies.
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According to the Wall Street Journal, there are three things that the businesses with the best product-development track records do: they create a clear sense of project goals early in the process, nurture a strong project culture and maintain close contact with customers throughout the process. Based on the data obtained by the WSJ within the study, here is what you should do to develop and launch successful new products: