A business can use invoice design to show they get consistent work by creating a professional and clean design. This signals to the client that the business is legitimate and consistently gets work. However, it's important not to overdo the design to the point where it looks too playful or gives the impression that the business has too much free time, which could potentially make it look unprofessional.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.