A business can use pricing strategies to differentiate itself from competitors by understanding its ideal client and their spending power. Offering costly products or services can be affordable if they are marketed to the right audience. Additionally, providing payment plans that allow customers to pay in installments can also be a strategic move. It's important to remember that pricing is largely a marketing issue, not a sales issue. Marketing creates awareness, and sales bring clients from awareness into a business relationship. A sale isn't the end of a conversation, but the beginning of a relationship.
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