A company can ensure that its marketing efforts are not confined to a single department by adopting a holistic approach to marketing. This means recognizing that every action the company takes, every product it develops, and every service it provides is a form of marketing. By integrating marketing strategies into all aspects of the company's operations, it can ensure that marketing is not confined to a single department.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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