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A company can ensure that their marketing channels are effective by continuously testing and modifying their strategies. They should start with a market focus rather than a product or company focus. Writing a FAQ can also help keep the focus on the market and assist in defining product design. Building a prototype and then testing and modifying it repeatedly can also be beneficial. This iterative approach can help find the best product or service to offer, which can in turn make the marketing channels more effective.
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Don't start with the product, start with the press release, creating a market focus instead of a product or company focus. Write the FAQ. This seems like putting the cart before the horse, but it serves to keep the focus on the market and helps in defining product design. Now build a prototype. Then test it, modify it, test it again, and so on. Readers will learn that this hack-and-test approach can take many rounds of iteration before they find the best product or service to offer.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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