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A company can ensure the sustainability of a subscription model by continuously accessing and analyzing customer data. This data can be used to tailor the services to the needs and preferences of the customers, thereby increasing customer satisfaction and retention. Additionally, companies can also ensure sustainability by constantly innovating and adding value to their services, thereby making their subscription model more attractive to potential customers.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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Whether for an established company like GE, a streaming service like Netflix, or a new service provider like Box, accessing customer data to create a subscription-based offering is the growth path of the future: companies running on subscription models grow their revenue more than nine times faster than the S&P 500.
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