A company can learn from their best friends in terms of marketing by seeking their honest feedback and opinions. They can serve as a valuable resource in better defining and presenting the services being offered. The company should not assume that current service levels are adequate and should realize that everything it does is marketing. Therefore, the feedback from their best friends can help in objectively thinking about the effectiveness of current marketing efforts.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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