A company can leverage customer insights to improve their marketing strategies by using the feedback and data gathered from customers to objectively evaluate the effectiveness of their current marketing efforts. This can help the company to identify areas of improvement and redefine their services based on customer needs and preferences. It's important to remember that everything a company does is marketing, and customers are a valuable resource in shaping the services being offered.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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