A company can maintain a market focus while also focusing on product development by starting with the press release, creating a market focus instead of a product or company focus. They can write the FAQ which helps to keep the focus on the market and helps in defining product design. Then they can build a prototype, test it, modify it, and test it again. This hack-and-test approach can take many rounds of iteration before they find the best product or service to offer.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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