How can a company's marketing communications toolbox be used to create ads that are relevant to its customers?

Some strategies for perfecting ads based on user testing data include A/B testing, analyzing user feedback, and making iterative changes based on performance metrics. It's also important to consider the context in which the ad will be displayed and to tailor the ad's design and messaging accordingly.

A company's marketing communications toolbox can be used to mitigate risks by creating relevant ads and perfecting them based on data collected through user testing. This allows the company to adapt its marketing strategy based on customer feedback and trends, thereby reducing the risk of ineffective marketing campaigns. Additionally, the toolbox can be used to identify and account for potential political, economic, social, technological, environmental, and legal risks that might affect the marketing strategy.