A company's real estate holdings can align with its corporate strategy by managing the portfolio effectively, building in flexibility, cultivating intelligence, and teaming up with professionals. Managing the portfolio involves having a clear understanding of the company's real estate footprint and how it aligns with the corporate strategy. Building in flexibility can involve financial, physical, and organizational aspects. Cultivating intelligence involves obtaining accurate and relevant real estate data and interpreting it in the context of corporate and competitive realities. Teaming up with professionals can provide expert advice and industry insights.
Real estate can be a great addition to an investment portfolio. But as with any investment, it has t...
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