A company can use a customer value map to gain a competitive advantage by understanding what the customer values and how much they are willing to pay for that value. This map allows the company to position itself strategically against its competitors. The goal is to provide high value at a reasonable price point relative to the competition. For instance, a product that provides excellent value at a low relative price is more likely to have a successful go-to-market launch. This strategy can help a company differentiate itself and gain a competitive edge.
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