A company can use customer feedback to improve their services by using it to objectively evaluate the effectiveness of their current services. Feedback can highlight areas of inadequacy and help the company understand how their services are perceived by the customers. This can lead to better definition and presentation of the services offered. It's important to remember that everything a company does is marketing, and customer feedback is a valuable resource in this process.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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