A company can use surveys and research to improve its services by gathering feedback from its customers. This feedback can provide insights into what areas of the service are working well and what areas need improvement. The company can then use this information to make necessary changes and improvements. Surveys and research can also help a company understand its customers' needs and expectations, which can guide the development of new services or enhancements to existing ones.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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