Gap analysis can be used to identify market opportunities by highlighting areas where a company's performance is not meeting expectations or targeted customer needs. This could be in terms of sales, productivity, supply management, or individual performance. By identifying these gaps, a company can determine what needs to be fixed or improved, and thus uncover potential market opportunities. For example, if a product's sales are not meeting forecasts, a gap analysis might reveal a need for a different marketing strategy or a new target audience, presenting a new market opportunity.
Use our Gap Analysis presentation to assess your team’s current state and identify ways to bridge th...
Download template