How can a sales funnel be used in digital marketing?

Some metrics to measure the success of a sales funnel include conversion rates at each stage of the funnel, customer acquisition cost, customer lifetime value, churn rate, and sales cycle length. It's also important to track the number of new leads entering the funnel and the number of leads that become customers.

A sales funnel can help in reducing customer acquisition costs by effectively guiding potential customers through a process that starts with awareness and interest, and ends with a purchase. This process is designed to provide value first, build relationships, and then convert browsers into customers. By doing so, it increases the chances of conversion and reduces the amount of resources spent on acquiring each customer.

There are several tools and software that can help in creating a sales funnel. Some of them include ClickFunnels, HubSpot, MailChimp, ActiveCampaign, and Infusionsoft. These tools provide various features like email marketing, landing page creation, CRM, and automation which are essential in creating and managing a sales funnel.