A sales funnel can be used to track customer behavior by monitoring the stages a customer goes through in the funnel. These stages include Awareness, Interest, Decision, and Action (AIDA). By tracking these stages, businesses can understand where potential customers are in the buying process and tailor their marketing strategies accordingly. For example, if a customer is in the Awareness stage, businesses might focus on providing more information about their products or services. If a customer is in the Decision stage, businesses might offer discounts or special promotions to encourage a purchase.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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