A sales funnel can help in building customer relationships by providing value first. This approach turns browsers into customers by guiding them through a process that starts with a free or discounted offer, then gradually introduces them to higher-priced offers as they become more engaged with the brand. This process not only helps to build a relationship with the customer, but also increases the likelihood of sales. For example, a company might offer a free trial of their service, then after the trial period, they ask the customer if they want to continue using the service for a fee. This is a common strategy used by companies like Netflix.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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