A salesperson can effectively research their prospects' businesses by taking the time to do preliminary research on their prospects' businesses. This can involve studying the industry, understanding the business model, identifying key competitors, and understanding the customer's needs and pain points. This will help the salesperson to tailor their sales pitch to better fit the customer's needs. Remember, the most prepared salesperson wins, the underprepared looks like an amateur.
People will only do business with others once they know them, like them, and trust them. They will b...
View summary