A salesperson can get a customer to value them before they value the product by establishing rapport and engaging the customer with probing questions. This approach allows the salesperson to understand the customer's needs and demonstrate how their product is the perfect fit. It's about shifting the focus from the product to the customer, making the interaction more personal and customer-centric.
People will only do business with others once they know them, like them, and trust them. They will b...
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