How can a salesperson make a customer feel like they're not just being sold to?

A salesperson can make a customer feel like they're not just being sold to by asking the right, probing questions and genuinely listening to the customer's needs. This approach engages the customer and allows them to reveal everything the salesperson needs to know in order to convince them of why their product is the perfect fit.

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One of the best ways to establish rapport and get others to talk about themselves is by asking the right, probing questions. Most salespeople tend to rant continuously about their product and their company without taking time to listen to the customer's needs. If the customer is engaged by a salesperson asking the right questions, then they will reveal everything that salesperson needs to know in order to convince them of why their product is the perfect fit.

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Little Red Book of Selling

People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...

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