A service can be more clearly defined for targeted customers by understanding their needs, preferences, and expectations. This can be achieved through market research, customer feedback, and data analysis. Once you have a clear understanding of your customers, you can tailor your service to meet their specific needs. This includes defining the features, benefits, and value of your service in a way that resonates with your target audience. It's also important to communicate this effectively through your marketing and sales efforts.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary