A startup can use the concept of 'the unfinished' to grow their business by leveraging the human tendency to seek cognitive closure. When a problem is left unsolved or an action is left incomplete, it naturally draws people's attention and keeps them engaged. This can be used to maintain customer interest in a product or service. For instance, a startup could release a product with basic features and then gradually roll out additional features. This keeps the customers engaged and looking forward to the 'unfinished' features, thereby fostering customer loyalty and promoting business growth.
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Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy busin...
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Some years ago researchers concluded that a person's attention and memory shuts down once a problem has been solved, or an action has been completed. So the idea is to learn how to use "the unfinished" as a way to garner attention to the product or service that is being offered. People crave cognitive closure when presented with a dilemma, so learn how to use that as an advantage over any competitors.