A startup can use the concept of 'the unfinished' to grow their business by leveraging the human tendency to seek cognitive closure. When a problem is left unsolved or an action is left incomplete, it naturally draws people's attention and keeps them engaged. This can be used to maintain customer interest in a product or service. For instance, a startup could release a product with basic features and then gradually roll out additional features. This keeps the customers engaged and looking forward to the 'unfinished' features, thereby fostering customer loyalty and promoting business growth.

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Pre-suasion

Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy busin...

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Some years ago researchers concluded that a person's attention and memory shuts down once a problem has been solved, or an action has been completed. So the idea is to learn how to use "the unfinished" as a way to garner attention to the product or service that is being offered. People crave cognitive closure when presented with a dilemma, so learn how to use that as an advantage over any competitors.

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One surprising idea presented in Pre-suasion is the concept of using 'the unfinished' to garner attention to a product or service. This is based on the research conclusion that a person's attention and memory tend to shut down once a problem has been solved or an action has been completed. Therefore, by leaving something 'unfinished', it creates a sense of cognitive closure that people crave when presented with a dilemma. This can be used as an advantage over competitors by keeping the consumer's attention focused on your product or service.

A retail company can apply the persuasion models discussed in Pre-suasion by focusing on creating a sense of 'unfinished' or 'open' scenarios for their customers. This can be done by presenting dilemmas or problems that the company's products or services can solve. This strategy can help to capture the attention of customers and make them more likely to purchase. Additionally, the company can use these models to create a sense of urgency or need for closure, which can further drive sales.

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