How can a startup use the concept of 'the unfinished' to grow their business?

One surprising idea presented in Pre-suasion is the concept of using 'the unfinished' to garner attention to a product or service. This is based on the research conclusion that a person's attention and memory tend to shut down once a problem has been solved or an action has been completed. Therefore, by leaving something 'unfinished', it creates a sense of cognitive closure that people crave when presented with a dilemma. This can be used as an advantage over competitors by keeping the consumer's attention focused on your product or service.

A retail company can apply the persuasion models discussed in Pre-suasion by focusing on creating a sense of 'unfinished' or 'open' scenarios for their customers. This can be done by presenting dilemmas or problems that the company's products or services can solve. This strategy can help to capture the attention of customers and make them more likely to purchase. Additionally, the company can use these models to create a sense of urgency or need for closure, which can further drive sales.