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Startups can learn from Elon Musk's strategies in SpaceX in several ways. Firstly, they can focus on cost-effectiveness, as SpaceX did to establish itself in the industry. Secondly, they can be prepared to navigate the politics and favoritism that can undermine the fundamentals of capitalism. Lastly, they should be ready to face challenges head-on, much like Musk did when he took on established players in the space industry.
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Elon Musk's ascension has been described by experts as the fastest bout of wealth creation in history. So how did he do it? In this book, the inventor...
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SpaceX made a name for itself as a low-cost supplier in the industry. But that alone was not enough to win in the space business. Musk also had to navigate the politics, favoritism and protectionism that undermined the fundamentals of capitalism. Steve Jobs faced similar challenges when he took on the music recording industry to bring iTunes and the iPod to market. However, compared to Musk's foes who built weapons and countries for a living, Jobs's challenges may well have been a "walk in the park."
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