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A startup can use the negotiation strategies from the book to grow by applying the principles of effective negotiation in various aspects of its operations. This could include negotiating better terms with suppliers, securing more favorable contracts with clients, and even negotiating with potential investors for funding. The book emphasizes the importance of avoiding the 'fixed pie bias', which can limit the potential for mutually beneficial outcomes. By understanding that negotiation is not a zero-sum game, startups can identify opportunities for win-win scenarios that contribute to their growth.
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Psychologists also point out a "fixed pie bias." Under these assumptions, we get drawn into believing every win for them is a loss for us and, therefore, fighting for every morsel. Thinking this way can blind both parties from seeing mutually beneficial options. Perhaps there is both something you're willing to give up that the other wouldn't mind conceding.
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Ever wonder what makes a great negotiator? Read this book summary to learn about the latest social science and psychology research on negotiation. Get...
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