A startup can utilize the value stick framework to enhance growth by identifying and maximizing the value it provides to its customers and employees. This involves understanding the difference between what customers are willing to pay (WTP) and what they are willing to accept (WTA), and the difference between compensation and employee satisfaction. By drawing value sticks for specific products and customer and employee groups, a startup can identify where it can increase value and thus enhance growth.
Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpl...
View summary