How can a SWOT analysis help a company allocate resources more effectively?

A SWOT analysis can help a company identify its unique resources by examining its strengths. This involves looking at what the team does well, what it has achieved, and what unique resources it possesses. By identifying these strengths, a company can leverage them to gain a competitive advantage.

A company can use SWOT analysis to overcome threats by first identifying potential dangers and competition activities. Once these threats are identified, the company can strategize on how to use its strengths to counter these threats. For instance, if a company identifies a new competitor as a threat, it can use its unique resources or achievements (strengths) to offer better services or products. Similarly, the company can work on its weaknesses that are exposing it to threats. For example, if lack of innovation is a weakness that is making a company susceptible to competition, the company can invest in research and development to improve on this.