A Value Proposition Canvas can be used to better understand a customer segment by visualizing the company's offer and the customer's needs side by side. It addresses three key things: the details of the product or service, the gains that the product or service provides to the customer, and the pain relievers the product offers. This helps in understanding what the customer values, what their needs are, and how the product or service can meet those needs and provide value.
How do you communicate your value to customers? Use this presentation template to create your own Va...
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