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A Value Proposition Canvas can be used to improve a company's offer to customers by providing a clear visualization of the company's offer and the customer segment. It helps the company to understand the details of their product or service, the gains it provides to the customer, and the pain relievers it offers. This understanding can help the company to balance the gain versus pain maneuvering, which is crucial for improving the company's offer to customers.
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A traditional Value Proposition canvas visualization represents the company's offer on the left, and the customer segment on the right. Both need to address three key things. On the Value prop side, the first third covers the details of your product or service. The second lists the gains that the product or service provides to the customer. The third is the pain relievers the product offers. This is arguably the most important portion of the value statement, but we address the proper balance between gain versus pain maneuvering below.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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