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A Value Proposition Canvas can help in evaluating if a company's value proposition matches customer expectations and perception by providing a structured framework to understand what customers want and how the company's products or services meet those needs. It allows the company to map out the customer's needs, wants, and pain points, and then align these with the company's products or services. This helps in identifying gaps where the company's offerings may not meet customer expectations, and areas where the company's value proposition could be strengthened.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
Microsoft Powerpoint
Microsoft Powerpoint
Microsoft Powerpoint
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Under each value, your distinctive business elements that determine the specific value can be listed. For example, under overall quality it could be reputational, it could be service related, or it could be based on billing. Under price, maybe your company always offers discounts. An alternative visualization plots this customer perception on a value perception map to compare how customers view your value versus how they perceive your competitors. (Slide 22-23)
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