The design of an invoice can indirectly reflect the amount of work a business gets by projecting a professional image. A well-designed invoice can signal that the business is legitimate and consistently gets work. However, it's important not to overdo the design as it could give an impression that the business has too much free time, suggesting a lack of clients.
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On the first point: You want your invoices to look good, but you don't want to make them designful to the point where they're too playful, as it could cheapen your service and make it look unprofessional. For instance, you don't want your client to think you spend too much time on your invoice design because you don't have enough paying clients! By contrast, having good-looking invoice signals that your business is legitimate and that you get consistent work, even if is actually your first time.