An organization can shift its culture towards innovation and positive financial outcomes by fostering an environment that encourages experimentation with new products and business models. It should empower its most creative people and engage in a process of continuous innovation to unlock new sources of growth and productivity. Implementing the lessons of the lean startup movement, such as the use of small, cross-functional teams focused on testing assumptions about potential new products with minimum viable products, can be beneficial. This iterative process, where failure is seen as a key component of learning, can lead to positive financial outcomes. Additionally, the use of growth boards and metered funding can help teams learn how to pivot or persevere in their strategies.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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