Benchmarking can help in improving customer satisfaction by allowing a company to compare its performance with that of industry leaders or top performers. This comparison can highlight areas that need improvement. By measuring and evaluating ongoing processes and strategies, a company can identify better implementations, inspire possibilities for improvements, and develop opportunities for future growth. This can lead to improved customer satisfaction as the company becomes more efficient and effective in its operations.
Comparisons to a top performer or industry leader not only examine the current business performance...
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