Businesses can ensure that their transformations are meaningful and impactful for customers by understanding their customers' needs and preferences. They should focus on improving the customer experience and adding value to their products or services. For instance, Rawlings, the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are people who enjoy baseball and a good game of catch. So, they focused on improving the experience for these customers. Businesses should also be open to change and innovation, and should continuously strive to improve and transform their offerings to meet the changing needs and expectations of their customers.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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