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Businesses can learn from the example of Rawlings company by understanding the importance of transformation and adding value to their products or services. Rawlings, despite being the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are not Major League players but people who enjoy baseball and a good game of catch. This realization led them to improve upon their product, demonstrating that there is always room for improvement and innovation, even in seemingly perfect products. Businesses can apply this mindset to their own operations to enhance customer satisfaction and stay competitive.
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches ...
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