Businesses can leverage the Experience Economy to gain a competitive advantage by focusing on creating memorable experiences for their customers. This can be achieved by understanding the needs and desires of their customers and creating products or services that not only meet these needs but also provide an enjoyable and memorable experience. For example, the Rawlings company transformed baseball by realizing that most of its customers are people who enjoy baseball and a good game of catch, not just Major League players. By focusing on this aspect, they were able to create a product that provides a better experience for their customers.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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