Businesses can maintain the quality of their products or services while also transforming them into experiences by understanding their customers' needs and expectations. They can add value to their products or services by creating memorable experiences around them. This could be through exceptional customer service, unique packaging, personalized interactions, or even creating a community around the product or service. It's about going beyond the product itself and focusing on the overall experience that the customer has with the brand.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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