Businesses can sustain their transformation efforts in the Experience Economy over the long term by continuously innovating and improving their products or services. They should focus on understanding their customers' needs and preferences, and strive to provide a unique and memorable experience. This could involve enhancing the quality of their products, like Rawlings did with their baseballs, or creating engaging and interactive experiences for their customers. It's also important for businesses to stay updated with the latest trends and technologies, and to be willing to adapt and evolve according to the changing market conditions.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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