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'Change by design' can be applied to non-design fields by using the fundamental principles of the design process. This includes identifying a problem, brainstorming solutions, prototyping, testing, and implementing the solution. These principles can be applied to services, procedures, and virtually any other kind of problem, not just products.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make "change by design." Tim draws from his years of experience to present the fundamental principles of the design process, from idea to realization. These principles apply not only to products, but to services, procedures, and virtually any other kind of problem.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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