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Companies can ensure they are effectively testing their services before offering them to the world by starting slow and testing different features to understand what customers want. They can also begin by using the service internally, as Amazon did with Amazon Web Services, to privately test and refine it before offering it as a service to the world.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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