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Companies can implement strategies from Bain's Management Toolkit to attract different types of customers by segmenting their customer base. This can be done by profiling specific personality traits of customers, such as early adopters who are attracted to innovation and changes versus those who value customer care or are attracted to recommendations and ratings. Improving customer satisfaction could lead to higher ratings, which could then win new customers. Additionally, implementing new innovations like AI tech can predict surges in demand, or automated order fulfillment could win over more innovation-savvy consumers.
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Learn from one of the world’s top consulting firms and use its strategies to bring success to your organization. This Bain’s Management Toolkit collec...
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And last you can segment by psychographic profile, which profiles specific personality traits of customers, like early adopters who are attracted to innovation and changes versus those who value customer care or are attracted to recommendations and ratings. Improved customer satisfaction could lead to higher ratings, which could then win new customers. At the same time, new innovations like AI tech can predict surges in demand, or automated order fulfillment could win over more innovation-savvy consumers. (Slide 4)
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