Companies can implement viral growth features by starting with a niche demographic and then expanding with viral growth features. For instance, Uber targeted early adopters in the tech industry, hosted tech events, and offered free rides to first-time users. It then built viral features into the app like promo and referral codes to accelerate word-of-mouth lead generation. Similarly, Tinder copied Facebook's strategy and targeted colleges, specifically by sponsoring parties where you had to download the app to get in. This encouraged users to promote the app to their friends, increasing the user base and the likelihood of finding a date.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies templat...
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