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Companies can learn from Amazon's approach to growth and innovation by betting on big ideas but starting slow. They can test different features to understand what customers want before asking them to pay upfront. They can also develop their own internal infrastructure for private testing before offering it as a service to the world.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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