Companies like Apple and Google can implement Account-Based Marketing (ABM) by first identifying their high-value clients. They can then create highly targeted and personalized campaigns that cater to the specific needs and preferences of these clients. This can be done by understanding the client's business, their challenges, and their goals. The marketing messages should be tailored to address these aspects and provide solutions. Additionally, they can use the Buying Committee Persona to understand the individuals who have influence and decision-making power during a purchase. By targeting these individuals, they can more effectively influence purchasing decisions.
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Need a way to market to the highest-value clients that generate the most revenue? This Account-Based Marketing (ABM) presentation provides the tools t...
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According to Gartner, B2B buyers only spend 17% of their time meeting with potential suppliers. That means marketers usually don't have enough opportunity to influence purchasing decisions. The Buying Committee Persona helps sales and marketing teams get to know exactly who they will be selling to. In many cases, there is a whole group of individuals in the background who have influence and decision-making power during a purchase. (Slide 9)