Companies like Apple or Google can implement Account-Based Marketing (ABM) by first identifying their highest-value clients. This can be done by scoring each account on a scale of one to five for each factor related to their specific offerings. The factors could include the potential revenue, the strategic importance of the account, the potential for future business, etc. The accounts with the highest scores are the ones that the marketing and sales teams should focus on. They can then create highly targeted, personalized campaigns to win over these accounts. These campaigns could involve personalized emails, tailored content, special offers, etc.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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