Companies can overcome the challenges of innovating for the mass market by focusing on creating affordable products that fill a need for the masses. They should understand the needs and wants of this market segment and develop products that provide value for money. This could involve simplifying existing products, using cost-effective materials, or adopting efficient production processes. It's also important to invest in market research to understand the preferences of the mass market.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
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