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Customer journey maps can help in improving customer satisfaction by providing a visual representation of how customers interact with a brand. This allows business owners or managers to understand and empathize with their customers' experiences, rather than making assumptions. This understanding lays the groundwork for meaningful interactions and successful business outcomes. It also provides a tangible framework for customer experience initiatives, which can lead to improved customer satisfaction.
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Per LinkedIn, the customer journey map is a technique that allows visualizing how customers interact with a brand. The advantage of using such a map lies in the fact that it forces a business owner or business manager to look at how customers actually experience the brand and not how your team assumes they do. Another main benefit of mapping a customer's journey is that "understanding and empathizing with customers lays the groundwork for meaningful interactions and successful business outcomes. It also provides a tangible framework for CX initiatives," LinkedIn Marketing Solutions Blog states.
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Optimize revenue from your leads with our Customer Journey Maps presentation. Use this deck to draw out and visualize complex customer experiences and...
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