Design principles can be applied to services and procedures by first understanding the problem or challenge at hand. Then, brainstorming and experimenting with different solutions, taking into account the needs and expectations of the end user. This involves a process of trial and error, and often requires a willingness to take risks and think outside the box. The goal is to create a service or procedure that is not only effective and efficient, but also user-friendly and innovative.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
View summary