Focus groups can contribute significantly to market research. They provide a platform for a group of individuals to discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. The discussions are guided by a trained moderator who ensures that the conversation stays on track and covers the necessary areas. The data collected from these discussions can provide deep insights into consumer behaviors and preferences, which can be invaluable for businesses in making informed decisions.
Evaluate your position in the market and familiarize how you compare against competitors to do more...
Download template